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Why Perfume Became so Popular?
Aug 23rd
This is a question asked my many of us who are allergic to strong Perfume Fragrances. Perhaps the belief that Perfume acts as an aphrodisiac holds its own to other more practical reasons to use these aromas.
Historically, Perfume can be traced to the early Egyptians who mixed smoldering resins and woods and used them in their religious ceremonies. It was believed that Perfumes were pleasing to the gods and would earn them better places in the next world. These deeply spiritual people were so concerned about keeping the gods pleased that containers of various Perfumes were placed throughout the burial site. Some sources indicate that similar Perfumes were used in. Evidence as to the strength of the Perfume used was first experienced when the tomb of King Tutankhamen was open and the Fragrance wafted through the open door. The Fragrance was present for over 3,000 years!
In more contemporary times, a story is told of Napoleon, Emperor of France, who sent a letter to his lover Josephine telling her that he was returning home from battle within the week and directing her to not bathe until they had seen one another. Rarely are we ready to be in the same room with someone who has not bathed for several days so what was behind Napoleon`s letter?
Those who research human interaction, have discovered some unusual information regarding particular scents. It is believed that some of us have our appetites triggered by specific odors. Interestingly, our `Fragrance center` is located in the same area of our brains with the arising of emotions. Perhaps this explains some specific actions such as an adult smelling a certain aroma and that triggering an emotion from his/her childhood.
Moving forward in history, we find the use of Perfumes in the lavish Roman baths. Here, the bathers often applied Perfume two or three times a day! Pets (dogs, horses) were often Perfumed and during certain festivals, birds were released from their cages in order to spray them with Perfume. Most of us would have stopped perfuming with dogs and horses, but not the Romans. They also liberally applied Perfume to furniture, accent pieces and other household items. Of much interest is the evidence that servants wore different scents from non servants.
Most sources of information regarding Perfume, note that the Perfume container has always indicated the pleasantness or desirability of a particular scent or type of Perfume. My own research has found fairly simple Perfume containers many with near astronomical prices.
Perhaps the most significant information for consumers is that scents do not smell the same on all people. Because we each have scents of our own, some Perfumes will react negatively and the desired effect of the Perfume negated. It is important to test a scent before investing $50-hundreds of dollars in a small bottle!
Not all Perfumes are alike. They have been identified as such: Perfume, which is the strongest and has the longest lasting aroma; Eau de Perfume, which is used to layer in preparation of the body for Perfume; Eau de Toillett, much less concentrated that the others and is reported to smell much better than it would seem to indicate; Cologne, is the lightest Fragrance and only lasts for a brief time.
Correct application of the Perfume is also essential in conveying the desired scent. Perfume should be applied to pulse points such as the wrist, the inner elbow, neck, and behind the ears. These spots also provide heat necessary for the dissemination of the aroma.
Lastly, it is suggested that Perfumes be applied following a shower and that they be applied directly to the skin and not to clothing. The advice to spray Perfume into the air and to walk through the droplets has been found to be a myth.
This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author’s name and all the URLs (links) mentioned in the article and biography must be kept.
This article can also be accessed in portuguese language from the Article section of page www.polomercantil.com.br/perfume-fragrancia.php
Roberto Sedycias works as IT consultant for www.PoloMercantil.com.br
So What Does Britney Spears Know About Perfume?
Aug 23rd
You’re at the Perfume counter and it suddenly dawns on you. What on earth does Elizabeth Taylor or Sarah Jessica Parker or Beyonce or Jennifer Lopez or the unfortunate Brittney Spears know about Perfume?
Judging by the Perfume counter, you’d think they knew a lot. Fragrances by celebrities are big right now (just check out a fashion magazine) and it appears the trend is still on the upswing. So are they good Fragrance choices?
Some people figure it’s just a marketing gambit and walk away. Others would argue that a celebrity would likely only endorse a product they liked, so perhaps it’s more like a “seal of approval.” And who knows more about glamour than some of the folks who attach their names to Perfume bottles?
The role a celebrity plays in developing a Fragrance varies a lot from product to product and celebrity to celebrity. Some celebrities play a very active role in developing a Fragrance, others just have approval rights and let a team of experts work out a Fragrance that’s marketable. Sarah Jessica Parker allegedly obsessed over her Fragrance as it was in the works and Brittney Spears reportedly had some input on the bottle and packaging design of her scent Curious.
It’s hard to say if that is true or part of the marketing spin on these products. Most right-thinking celebrities do not endorse products lightly (even if some do it frequently). But is the endorsement deal based on love or money?
The Perfume industry has been a moneymaker for the last, say, 18 centuries. Individual Perfumes make money based on the extent to which sales can offset research and production. Since a very fine Perfume may be sold for years–generations even–a classic Perfume can make its manufacturer a great deal of money over time. But not all Perfumes become classics.
The idea of a “person behind the Fragrance” is nothing new. Perhaps Coco Chanel created that mystique when she unveiled Chanel No. 5, a Perfume she did not invent and marketed by a company she was involved with. However, Coco Chanel quickly became Chanel No. 5’s “persona” which was a boon both to her own career and legend as well as the Perfume (it’s been around since 1923).
Designers have always had Fragrances. From Christian Dior to Paco Rabanne, from Calvin Klein to Vera Wang, it’s almost obligatory for a design house to have a Perfume. Even luxury brands (not designers) have signature scents: Tiffany, Coach, Burberry.
It was only a matter of time before that sphere extended to include American royalty, that is, movie stars, singers, and celebrities. At first, famous women merely served as spokespeople for the Perfume. Today, they are more likely to have their name on the bottle than on the ad.
But should you buy them? Celebrity Fragrances tend to be produced by the major Perfume houses, so you should expect to get a high-quality product. Celebrities also make sure there is some glamour and appeal in the packaging and promotion, so the Perfume will likely have some of that mystique rub off on it. In other words, it’s probably worth a whiff.
But should you buy celebrity Perfumes as gifts? Should you add them to your collection? That depends on what type of Perfume lover will wind up with the celebrity scent.
Among the men and women of Fragrance, there are really only three types of Perfume fan.
The first is the person who is enamored of America’s celebrity culture. This includes lots of young men and women, particularly those who are big fans of specific celebrities. They love celebrity Perfumes. If you don’t know what to give that person who adores Celine Dion, a celebrity Fragrance is a great idea.
The second type of person of Fragrance is the one who has very specific ideas about Fragrance. Perhaps they have a signature scent or they have just made up their minds that they hate Dior but love Givenchy or some other quirky thing. These are the equivalent of people who don’t like the vegetable to touch the meat on their dinner plate; they are finicky. This kind of person is usually intelligent, confident, self-assured, and shares her opinion a little too freely. I suspect Ann Coulter is in this mix. If you buy a Fragrance gift for such a person, be sure to find out what they like. In all probability, they do not like celebrity Perfumes because, quite frankly, they dislike the cult of celebrities.
There is a reason for this, of course. Celebrity scents have to be made to appeal to a lot of people, but not everybody adores scents that have “mass appeal.” To do that, you have to create scents that have the least ability to offend people. Bottom line, you end up with Fragrances that most people like but few people love. The second type of person finicky, and finicky people are hard to shop for.
The third and final person of Fragrance is the true perfumista, the person who wears a lot of Perfume and knows about them. This is a more free-spirited individual who is, paradoxically, the least likely to be a Perfume snob. Perfumistas will wear drug-store Perfume, providing they like it. These Perfume lovers will wear scents that they like (but don’t adore) and they educate their nose and senses to the point that they have very broad tastes and can appreciate a wide range of Fragrances.
For them, every scent is judged on its own merit. They probably own some pretty eclectic Fragrances and they might very well enjoy a celebrity Fragrance.
Generally speaking, people who have claimed a celebrity Fragrance as their personal favorite (like the lady at work who loves White Diamonds by Elizabeth Taylor), who are young and still sweetly impressionable, or those who adore specific celebrities are ideal candidates for celebrity Fragrances. So are people who have sort of broad tastes for Fragrance and seem open-minded about trying new things.
Should you check out the celebrity Fragrances at the Perfume counter? Absolutely! You may even find some that you really like.
For a free Perfume Profile and more stuff than you’d ever want to know on the delightfully smelly world of Perfume, zip on over to http://www.theperfume-reporter.com . This article comes to you from Joanna McLaughlin, a perfume lover and frequent contributor to ThePerfume-Reporter.com. Her favorite scent today is DKNY’s Be Delicious.